Q3: What have you learned from your audience feedback?

Due to my late finishing because of casting and location difficulties, i didn't have much time to be able to conduct full audience research. I have been able to show it to close friends and family, however, which has given me enough points for me to take on board and allow me to develop as a creator and user of the media.

The First element commented on was the greyscale, some thinking that it would be better if it were staggered better rather than it being constant. While i can understand their point, i used the greyscale all the way through to try and illustrate the depth the main character is going into to best tell his story. This has allowed me to see how some elements that i thought would benefit the story and cinematography aren't received in the same way by consumers. This suggests that a better approach is having consumers involved all the way through in order to make sure that some elements are visible in terms of their reason for being.

Secondly, my sample seemed to like the element of recount held throughout. My brother suggested that the first transition into the bedroom scenes, marked by a fade, links it to being more dream- like, which was the mood i was trying for.

other observations made by my sample were;

• good examples of camera placement and shots
• nice use of establishing shots
• maybe needing a greater diversity of items and shots

There are issues concerning objectivity when using a small sample like mine. First of all, a small personal sample is less likely to be heavily critical of your work due to the personal factor between you, meaning that you don't receive a full critique. Secondly, there is little hard data to collect in order to spot trends and create charts. This is often an advantage of an online survey as you can reach a large amount of people that can fill out a small questionnaire in their leisure. Furthermore, there is a chance that a fair amount of people involved in the questionnaire don't know you as a person very well, meaning they have more freedom to be critical.

However, keeping the sample size small with an unstructured interview allowed me to get a greater, more in depth view from people rather than just receiving a numerical outcome.

Evaluation Questions- Startup and Research

Now that my Main Task music video is well underway, i need to start focusing my attention to the evaluation and ancillary texts. The evaluation section of my main task counts for 20 marks out of the total 100 for my coursework in media. This means that it carries significant swing in the end result and grading. My teacher, Mr Buckmaster, has provided an in depth powerpoint exploring the 4 questions and how best to go about answering them. In this document, he includes the questions that need to be answered, possible methods to best display a response and past pupils work so that we have some examples. The PowerPoint is linked below:

09 Media Studies - Evaluation by Ben court on Scribd

Age Ratings on Music Videos

An article published last year on the BBC "Newsbeat" website delves into the issue of age rating on music videos. This has become a greater problem in recent years due to artists pushing the boundaries of what is deemed appropriate to be used to accompany a song. This new motion introduced means that record labels (such as the big three- Warner, Universal and Sony) will have to send all of their music through the BBFC (British Board of Film Classification) meaning that they will be given an age rating before they can be shown.

But what does this mean for artists? well, with certain videos that seem to abuse the rather lax rules on music video, such as Nicki Minaj- Anaconda (shown below), we could see a distinct reduction of viewers due to a large amount not being able to access them online or on music channels due to age restrictions.

in terms of this research effecting my production, i don't think it will much. While themes like drugs and mental health are explored in it (and they would class as for a higher age rating) i don't feel it will have a large effect due to the target audience I'm hoping to attract, which will be young and older adults who have heard of the song in question. It may take a toll on the younger viewers of the song when it is put online, but i feel that will make for a smaller demographic.

Here is a link to the article: Age rating article