Age Ratings on Music Videos

An article published last year on the BBC "Newsbeat" website delves into the issue of age rating on music videos. This has become a greater problem in recent years due to artists pushing the boundaries of what is deemed appropriate to be used to accompany a song. This new motion introduced means that record labels (such as the big three- Warner, Universal and Sony) will have to send all of their music through the BBFC (British Board of Film Classification) meaning that they will be given an age rating before they can be shown.

But what does this mean for artists? well, with certain videos that seem to abuse the rather lax rules on music video, such as Nicki Minaj- Anaconda (shown below), we could see a distinct reduction of viewers due to a large amount not being able to access them online or on music channels due to age restrictions.

in terms of this research effecting my production, i don't think it will much. While themes like drugs and mental health are explored in it (and they would class as for a higher age rating) i don't feel it will have a large effect due to the target audience I'm hoping to attract, which will be young and older adults who have heard of the song in question. It may take a toll on the younger viewers of the song when it is put online, but i feel that will make for a smaller demographic.

Here is a link to the article: Age rating article