Q3: What have you learned from your audience feedback?

Due to my late finishing because of casting and location difficulties, i didn't have much time to be able to conduct full audience research. I have been able to show it to close friends and family, however, which has given me enough points for me to take on board and allow me to develop as a creator and user of the media.

The First element commented on was the greyscale, some thinking that it would be better if it were staggered better rather than it being constant. While i can understand their point, i used the greyscale all the way through to try and illustrate the depth the main character is going into to best tell his story. This has allowed me to see how some elements that i thought would benefit the story and cinematography aren't received in the same way by consumers. This suggests that a better approach is having consumers involved all the way through in order to make sure that some elements are visible in terms of their reason for being.

Secondly, my sample seemed to like the element of recount held throughout. My brother suggested that the first transition into the bedroom scenes, marked by a fade, links it to being more dream- like, which was the mood i was trying for.

other observations made by my sample were;

• good examples of camera placement and shots
• nice use of establishing shots
• maybe needing a greater diversity of items and shots

There are issues concerning objectivity when using a small sample like mine. First of all, a small personal sample is less likely to be heavily critical of your work due to the personal factor between you, meaning that you don't receive a full critique. Secondly, there is little hard data to collect in order to spot trends and create charts. This is often an advantage of an online survey as you can reach a large amount of people that can fill out a small questionnaire in their leisure. Furthermore, there is a chance that a fair amount of people involved in the questionnaire don't know you as a person very well, meaning they have more freedom to be critical.

However, keeping the sample size small with an unstructured interview allowed me to get a greater, more in depth view from people rather than just receiving a numerical outcome.