Use of Fade

(This is a repeat of this video. but i didn't talk about a technique that i have started to think about incorporating. This is a fan made video for the same song i'm thinking of doing)

this is a fan made video, meaning that i can still have some freedom with the production; but it has given me a nice technique that i can use, which is the use of a fade over the main clip of unrelated things such as the Lunar Landing and other clips of a similar nature to link to either hallucination or the feel of freedom that drugs supposedly give you. i was thinking of using it for when there are some close ups of the addict.

This could prove very useful to add to the underlying themes of drugs and highs, as i think that the way my production stands at the moment, it doesn't have enough links to the idea that the main character is high. Yet with this, i can link to this theme even stronger. I think i could use this to change mood aswell, starting out with more astral themes promoting freedom and weightlessness, but later moving towards harder images later on as reality starts to hit him.

Age Ratings on Music Videos

An article published last year on the BBC "Newsbeat" website delves into the issue of age rating on music videos. This has become a greater problem in recent years due to artists pushing the boundaries of what is deemed appropriate to be used to accompany a song. This new motion introduced means that record labels (such as the big three- Warner, Universal and Sony) will have to send all of their music through the BBFC (British Board of Film Classification) meaning that they will be given an age rating before they can be shown.

But what does this mean for artists? well, with certain videos that seem to abuse the rather lax rules on music video, such as Nicki Minaj- Anaconda (shown below), we could see a distinct reduction of viewers due to a large amount not being able to access them online or on music channels due to age restrictions.

in terms of this research effecting my production, i don't think it will much. While themes like drugs and mental health are explored in it (and they would class as for a higher age rating) i don't feel it will have a large effect due to the target audience I'm hoping to attract, which will be young and older adults who have heard of the song in question. It may take a toll on the younger viewers of the song when it is put online, but i feel that will make for a smaller demographic.

Here is a link to the article: Age rating article

Narrative in music videos

It can't be ignored, the story that some music video's carry. And this isn't more true than in the videos of 30 seconds to mars; a band fronted by Jared Leto (actor in Suicide Squad, Dallas Buyers Club and Fight club). It may be due to the singer's connection to film that means that the band lean to more story driven videos. When talking about this story element, one video in particular springs to mind; and that is for the video "The Kill".

This video links is clearly heavily influenced by the shining, as it features some of the iconic characters and scenes from that film- such as the bar scene and the bear mascot; But does bring in some rather unique elements into the mix.

While this video contains both performance and narrative elements, it is clearly more weighted towards telling a story. It even features little inserts of acting and drama to further the story such as at the start when Jared is filling his band members in on the hotel. This is rather common place in more narrative music videos. Some even featuring bits of action midway through the song. an example of this is "From Yesterday" by 30 Seconds to Mars.

While i can see the attraction of a strong narrative in music videos, especially when mixed with performance elements (much like my product) i feel that sometimes it can actually be detrimental to the overall feel of the music video as too much of it is separate from the music itself; which, after all, is what the music video is designed to accentuate. However, from these two videos i can take a lot of inspiration on how i can layout my music video in terms of shots and the blend between performance and story telling.